The Source Experience
Style Director and Salon Owner, Sophia Clewley has over twenty years experience in hairdressing, working around the world and in top London salons, including the prestigious Harvey Nichols.
“I chose to make The Source an Aveda Exclusive salon because their vision complemented my own beliefs and aspirations”, says Sophia. “We aim to create a beautiful, calming environment offering exceptional hair services using quality natural products. At the end of their appointment our clients feel refreshed and rejuvenated. It’s not just a haircut, it’s an experience”.
Why we chose Aveda…
AVEDA – The Art and Science of Pure Flower and Plant Essences – is a global company with a local mission.
Aveda was founded by Horst Rechelbacher in 1978 with a single shampoo.
Today, Aveda products are sold in more than 10,000 salons, spas and Environmental Lifestyle Stores worldwide.
Horst saw the connection between wellness, beauty and plant-derived aromas,
and the potential for a company dedicated to the well being of people and the global environment.
A-Veda means “all-knowledge” in Sanskrit. Aveda’s roots are planted in “Ayurveda”, the ancient healing art of India, and other indigenous wisdoms which take a holistic approach to life and health, and focus on cultivating balance.
Aveda develops and manufactures hair care, skin care, body care, Pure-Fume aroma, makeup, and lifestyle products, which use ingredients that are plant-based, certified organically grown wherever possible, sustainably derived and sustainably harvested. Mineral elements are non-petroleum-based, and products are never tested on animals.
Every stage of Aveda’s onging product development is aimed at reducing waste generation. All Aveda packaging, accessories and tester displays are manufactured from recycled and recyclable materials wherever possible.
Aveda also takes a leadership role in worldwide business standards. For example, the “Songman Protocol”, developed by Aveda and the Mount Romance Sandalwood Company, based in Albany, Western Australia, is a potential worldwide standard for establishing business partnerships with Indigenous communities that are fair, ethical and environmentally sustainable. The Songman Protocol was officially launched in Perth during November 2004, and Aveda’s goal is to export the newly developed guidelines to benefit Indigenous communities all over the world.
For more information about AVEDA, please visit www.aveda.com